{"id":4179,"date":"2008-11-05T15:07:29","date_gmt":"2008-11-05T12:07:29","guid":{"rendered":"http:\/\/www.techpress.gr\/?p=4179"},"modified":"2017-01-13T12:05:33","modified_gmt":"2017-01-13T09:05:33","slug":"o-%ce%ba%ce%b1%ce%b8%ce%b7%ce%b3%ce%b7%cf%84%ce%ae%cf%82-%cf%84%ce%bf%cf%85-harvard-business-school-dr-r-kaplan-%cf%80%cf%81%ce%bf%cf%83%ce%ba%ce%b5%ce%ba%ce%bb%ce%b7%ce%bc%ce%ad%ce%bd%ce%bf%cf%82","status":"publish","type":"post","link":"https:\/\/www.techpress.gr\/index.php\/archives\/4179","title":{"rendered":"O \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03c4\u03bf\u03c5 Harvard Business School, Dr. R. Kaplan, \u03c0\u03c1\u03bf\u03c3\u03ba\u03b5\u03ba\u03bb\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c4\u03b7\u03c2 Microsoft \u0395\u03bb\u03bb\u03ac\u03c2"},"content":{"rendered":"<blockquote><p><strong>\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5\u03c2 managers \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03bf &#8220;\u03b3\u03ba\u03bf\u03c5\u03c1\u03bf\u03cd&#8221; \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c3\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b5\u03ba\u03b4\u03ae\u03bb\u03c9\u03c3\u03ae \u03c4\u03b7\u03c2 Microsoft.<\/strong><\/p><\/blockquote>\n<p><a href=\"http:\/\/www.techpress.gr\/wp-content\/uploads\/2008\/05\/microsoft-logo.jpg\"><img decoding=\"async\" class=\"lazyload alignleft size-thumbnail wp-image-1120\" style=\"margin-left: 5px; margin-right: 5px;\" title=\"microsoft-logo\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%2784%27%20viewBox%3D%270%200%20150%2084%27%3E%3Crect%20width%3D%27150%27%20height%3D%2784%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"http:\/\/www.techpress.gr\/wp-content\/uploads\/2008\/05\/microsoft-logo-150x84.jpg\" alt=\"Microsoft\" width=\"150\" height=\"84\" \/><\/a>\u0395\u03ba\u03b4\u03ae\u03bb\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03b2\u03b1\u03b8\u03bc\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03b7 Microsoft \u0395\u03bb\u03bb\u03ac\u03c2 \u03bc\u03b5 \u03b8\u03ad\u03bc\u03b1 \u00ab<strong>Performance<\/strong><strong> <\/strong><strong>Management<\/strong><strong>: <\/strong><strong>The<\/strong><strong> <\/strong><strong>Key<\/strong><strong> <\/strong><strong>to<\/strong><strong> <\/strong><strong>Successful<\/strong><strong> <\/strong><strong>Leadership<\/strong>\u00bb<strong> <\/strong>\u03ba\u03b1\u03b9 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae \u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03c5\u03c2 \u03b1\u03ba\u03b1\u03b4\u03b7\u03bc\u03b1\u03ca\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae \u03c4\u03bf\u03c5<strong> <\/strong><strong>Harvard<\/strong><strong> <\/strong><strong>Business<\/strong><strong> <\/strong><strong>School<\/strong>, \u03c4\u03bf\u03bd <strong>Dr<\/strong><strong>. <\/strong><strong>Robert<\/strong><strong> <\/strong><strong>Kaplan<\/strong><strong>.<\/strong> \u0397 \u03b5\u03ba\u03b4\u03ae\u03bb\u03c9\u03c3\u03b7 \u03b8\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c4\u03b7 \u0394\u03b5\u03c5\u03c4\u03ad\u03c1\u03b1 10 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5, \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 9:30 \u03c0.\u03bc. \u03ad\u03c9\u03c2 \u03c4\u03b7 1:00 \u03bc.\u03bc., \u03c3\u03c4\u03b7\u03bd \u0391\u03af\u03b8\u03bf\u03c5\u03c3\u03b1 \u00ab\u0394\u0397\u039c\u0397\u03a4\u03a1\u0397\u03a3 \u039c\u0397\u03a4\u03a1\u039f\u03a0\u039f\u03a5\u039b\u039f\u03a3\u00bb \u03c4\u03bf\u03c5 \u039c\u03b5\u03b3\u03ac\u03c1\u03bf\u03c5 \u039c\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae\u03c2 \u0391\u03b8\u03b7\u03bd\u03ce\u03bd, \u03b5\u03bd\u03ce \u03b7 \u03b5\u03af\u03c3\u03bf\u03b4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03b5\u03b9\u03be\u03b7 \u03c0\u03c1\u03cc\u03c3\u03ba\u03bb\u03b7\u03c3\u03b7\u03c2.<!--more--><\/p>\n<p>\u039f Dr. Kaplan \u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 performance management \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd. \u03a3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b1\u03c5\u03c4\u03cc, \u03bf Dr. Kaplan \u03b8\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03b4\u03b9\u03b5\u03be\u03bf\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03bf\u03cd\u03c2 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1\u03c2 \u00ab<strong>Balance<\/strong><strong> <\/strong><strong>Scorecard<\/strong>\u00bb, \u03c9\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2. \u039f Dr. Kaplan \u03ad\u03c7\u03b5\u03b9 \u03b2\u03c1\u03b1\u03b2\u03b5\u03c5\u03c4\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf \u03c4\u03bf\u03c5 \u03b1\u03c0\u03cc \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2-\u03c6\u03bf\u03c1\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03c5\u03c2 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b7\u03c6\u03b8\u03b5\u03af \u03c3\u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u00ab<em>Top<\/em><em> 25 <\/em><em>Business<\/em><em> <\/em><em>Thinkers<\/em><em> 2005<\/em>\u00bb \u03c4\u03c9\u03bd Financial Times, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u00ab<em>Top<\/em><em> 50 <\/em><em>Thinkers<\/em><em> <\/em><em>and<\/em><em> <\/em><em>Writers<\/em><em> <\/em><em>on<\/em><em> <\/em><em>Management<\/em><em> <\/em><em>Accountants<\/em>\u00bb \u03c4\u03bf\u03c5 Accenture Institute for Strategic Change \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03ad\u03c4\u03b7 2002 \u03ba\u03b1\u03b9 2003.<\/p>\n<p>\u03a3\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Dr. Kaplan, o \u03ba. <strong>Joey<\/strong><strong> <\/strong><strong>Fitts<\/strong><strong>, <\/strong><strong>Senior<\/strong><strong> <\/strong><strong>Business<\/strong><strong> <\/strong><strong>Development<\/strong><strong> <\/strong><strong>Manager<\/strong><strong>, <\/strong><strong>Microsoft&#8217;s<\/strong><strong> <\/strong><strong>Global Business Intelligence Strategy Team<\/strong><strong>,<\/strong> \u03b8\u03b1 \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1\u03c2 \u00ab<strong>Balanced<\/strong><strong> <\/strong><strong>Scorecard<\/strong>\u00bb \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 Microsoft \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 performance management \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2. \u0397 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7, \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd, \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd, \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03ae \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd.<\/p>\n<p>\u03a7\u03bf\u03c1\u03b7\u03b3\u03bf\u03af \u03c4\u03b7\u03c2 \u03b5\u03ba\u03b4\u03ae\u03bb\u03c9\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf <strong>\u039f\u03a4\u0395<\/strong> \u03bc\u03b5 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03bb\u03cd\u03c3\u03b5\u03c9\u03bd <em>\u039f\u03a4\u0395business<\/em> \u03ba\u03b1\u03b9 \u03b7 <strong>DIS.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,1],"tags":[1151,1152,159,109],"class_list":["post-4179","post","type-post","status-publish","format-standard","hentry","category-events","category-news","tag-dis","tag-harvard-business-school","tag-microsoft","tag-109"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 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