{"id":202310,"date":"2026-04-15T18:52:28","date_gmt":"2026-04-15T15:52:28","guid":{"rendered":"https:\/\/www.techpress.gr\/?p=202310"},"modified":"2026-04-15T18:52:28","modified_gmt":"2026-04-15T15:52:28","slug":"%cf%84%ce%b9-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%b5%ce%b9-%ce%b7-%ce%ad%cf%81%ce%b5%cf%85%ce%bd%ce%b1-%cf%84%ce%b7%cf%82-sleed-recode-the-future","status":"publish","type":"post","link":"https:\/\/www.techpress.gr\/index.php\/archives\/202310","title":{"rendered":"\u03a4\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Sleed &#8220;Recode The Future&#8221;"},"content":{"rendered":"<blockquote><p><strong>\u0397 Sleed \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u0388\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u201cRecode The Future\u201d, \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03c4\u03b1 C-level \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf Digital Transformation \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2.<\/strong><\/p><\/blockquote>\n<p>\u0397 \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Truberries \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03bc\u03b5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae 150+ decision makers \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 <b>Retail, FMCG \u03ba\u03b1\u03b9 B2B<\/b>.<\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c4\u03bf <b>90% \u03c4\u03c9\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd<\/b> \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf marketing \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd, \u03ba\u03b1\u03b9 \u03c4\u03bf <b>67% \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd<\/b> \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 Marketing \u0391\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf <b>63% \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf Digital \u0391gency<\/b> \u03b1\u03bd\u03c4\u03af \u03c4\u03bf\u03c5 Traditional Media \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 Digital \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2.<\/p>\n<p>\u03a4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03b7 \u03ba\u03b1\u03bb\u03ae \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 (4.6\/5), \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 (4.5\/5) \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1 (4.5\/5).<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf AI \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c9\u03c2 \u03bc\u03bf\u03c7\u03bb\u03bf\u03af \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03bc\u03b5 \u03c4\u03bf <b>95%<\/b> <b>\u03c4\u03c9\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd<\/b> \u03bd\u03b1 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b5\u03bd\u03ce \u03bc\u03cc\u03bb\u03b9\u03c2 \u03c4\u03bf 5% \u03c4\u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b3\u03b9\u03b1 \u03c3\u03ba\u03bf\u03c0\u03bf\u03cd\u03c2 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2. \u03a4\u03bf <b>84%<\/b> <b>\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd<\/b> \u03c3\u03ba\u03bf\u03c0\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf digital budget \u03c4\u03bf\u03c5, \u03bc\u03b5 \u03c4\u03bf <b>72%<\/b> \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 <b>20%<\/b>. \u03a0\u03b1\u03c1\u2019 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf <b>17%<\/b> \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03cd\u03bf \u03c4\u03c1\u03af\u03c4\u03b1 \u03c4\u03bf\u03c5 media budget \u03c4\u03bf\u03c5 \u03c3\u03b5 digital \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf digital \u03c9\u03c1\u03af\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2.<\/p>\n<p>\u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf AI, \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2, \u03b5\u03bd\u03ce \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 (\u03c0.\u03c7. \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, personalization), \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03ad\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bd\u03b9\u03ce\u03b8\u03bf\u03c5\u03bd \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9. \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7\u03c2 \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<p>\u0397 <b>\u039d\u03b9\u03ba\u03bf\u03bb\u03ad\u03c4\u03c4\u03b1 \u039c\u03b5\u03c1\u03b6\u03b9\u03ce\u03c4\u03b7, Chief Operations Officer &amp; Partner \u03c3\u03c4\u03b7 Sleed<\/b>, \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5:<b> <\/b><i>\u00abH \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 AI \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c1\u03b9\u03b6\u03b9\u03ba\u03ac \u03c4\u03bf \u03c4\u03bf\u03c0\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b1 Digital Agencies. \u03a3\u03c4\u03b7 Sleed, \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03b1\u03bc\u03b5 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u201cRecode The Future\u201d \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 leaders \u03c4\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03c4\u03bf \u03bd\u03ad\u03bf \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03c0\u03af\u03bf. \u039a\u03c1\u03b1\u03c4\u03ac\u03bc\u03b5 \u03c9\u03c2 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03ce\u03c2 \u03c4\u03bf \u0391\u0399 transformation \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf \u03c4\u03c9\u03bd \u03c0\u03c5\u03bb\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b3\u03b9\u03b1 specialization \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 orchestration\u00bb.<\/i><\/p>\n<p>\u03a0\u03b9\u03bf \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf : <a href=\"https:\/\/www.sleed.com\/el\/recode-the-future-survey-results\">https:\/\/www.sleed.com\/el\/recode-the-future-survey-results<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":202311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[43025,37094],"class_list":["post-202310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-recode-the-future","tag-sleed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u03a4\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Sleed &quot;Recode The Future&quot; - techpress.gr<\/title>\n<meta name=\"description\" content=\"\u039d\u03ad\u03b1 - \u0397 Sleed 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