{"id":186794,"date":"2024-06-27T08:10:31","date_gmt":"2024-06-27T05:10:31","guid":{"rendered":"https:\/\/www.techpress.gr\/?p=186794"},"modified":"2024-06-27T08:10:31","modified_gmt":"2024-06-27T05:10:31","slug":"klarna-%cf%84%ce%b1-sports-trends-%ce%ba%ce%b1%ce%b9-%ce%b7-%ce%b1%ce%b3%ce%bf%cf%81%ce%b1%cf%83%cf%84%ce%b9%ce%ba%ce%ae-%cf%83%cf%85%ce%bc%cf%80%ce%b5%cf%81%ce%b9%cf%86%ce%bf%cf%81%ce%ac-%cf%84","status":"publish","type":"post","link":"https:\/\/www.techpress.gr\/index.php\/archives\/186794","title":{"rendered":"Klarna: \u03a4\u03b1 Sports Trends \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 Euro \u03ba\u03b1\u03b9 \u039f\u03bb\u03c5\u03bc\u03c0\u03b9\u03b1\u03ba\u03ce\u03bd \u0391\u03b3\u03ce\u03bd\u03c9\u03bd 2024"},"content":{"rendered":"<blockquote><p><strong>\u0397 Klarna, \u03b7 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03ac\u03c4\u03bf\u03ba\u03b5\u03c2 \u03b4\u03cc\u03c3\u03b5\u03b9\u03c2.<\/strong><\/p><\/blockquote>\n<p><b>\u0391\u03c0\u03bf\u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/b><\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c4\u03bf 52,6% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd <b>\u03b1\u03b8\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 <\/b>\u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 16,4% \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03c9\u03c2, \u03b5\u03bd\u03ce \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd 3 \u03c3\u03c4\u03bf\u03c5\u03c2 10 \u03b3\u03c5\u03bc\u03bd\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac. \u0397 Gen Z (18-25) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b7\u03bb\u03b9\u03ba\u03b9\u03b1\u03ba\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b5\u03c2 \u03b7\u03bb\u03b9\u03ba\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b3\u03c5\u03bc\u03bd\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bb\u03af\u03b3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1: \u03c4\u03bf 54,1% \u03c4\u03c9\u03bd Millennials (26-41), \u03c4\u03bf 53,5% \u03c4\u03b7\u03c2 Gen X (42-57) \u03ba\u03b1\u03b9 \u03c4\u03bf 46,3% \u03c4\u03c9\u03bd Baby Boomers (58-78).<\/p>\n<p>\u03a4\u03bf \u03c4\u03c1\u03ad\u03be\u03b9\u03bc\u03bf (55,7%) \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c0\u03cc\u03bd\u03b7\u03c3\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 (fitness training), \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03c0\u03c1\u03bf\u03c0\u03cc\u03bd\u03b7\u03c3\u03b7 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03ad\u03bd\u03c4\u03b1\u03c3\u03b7\u03c2 (HITT), \u03c4\u03bf \u03b3\u03c5\u03bc\u03bd\u03b1\u03c3\u03c4\u03ae\u03c1\u03b9\u03bf \u03ba.\u03bb\u03c0. (34,5%), \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b9\u03bf <b>\u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/b> \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c4\u03b7\u03c2 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b7\u03c2 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u0397\u03a0\u0391. \u039f\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03ba\u03af\u03bb\u03bb\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b7\u03bb\u03b9\u03ba\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03bc\u03b5 \u03c4\u03b7\u03bd Gen Z \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03c4\u03bf fitness training (49,2%), \u03b5\u03bd\u03ce \u03bf\u03b9 Millennials, \u03b7 Gen X \u03ba\u03b1\u03b9 \u03bf\u03b9 Baby Boomers \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03bf \u03c4\u03c1\u03ad\u03be\u03b9\u03bc\u03bf (62,5%, 52,7%, \u03ba\u03b1\u03b9 57% \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1). <b>\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ac\u03b8\u03bb\u03b7\u03c3\u03b7 <\/b>\u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bb\u03ae\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 (72,4%) \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c5\u03b3\u03b5\u03af\u03b1\u03c2 (70,4%). \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, <b>\u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03bf\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc<\/b> \u03b3\u03b9\u03b1 \u03c4\u03bf 36,2% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf 38,9% \u03c4\u03bf\u03c5 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03bc\u03ad\u03c3\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5.<\/p>\n<p><b>\u0391\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac: \u03c0\u03bf\u03cd \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf budget;<\/b><\/p>\n<p>\u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ac \u03c1\u03bf\u03cd\u03c7\u03b1, \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2, \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03ae \u03b5\u03b9\u03c3\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03c9\u03bd, \u03c4\u03bf 21,8% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1, \u03c4\u03bf 51,6% \u03ba\u03ac\u03b8\u03b5 \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf 23% \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf. \u039a\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 12 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03c4\u03b1 <b>\u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ac \u03c1\u03bf\u03cd\u03c7\u03b1 <\/b>\u03ae\u03c4\u03b1\u03bd \u03b7 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac (86,3%), \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 <b>\u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03c3\u03b5 \u03b3\u03c5\u03bc\u03bd\u03b1\u03c3\u03c4\u03ae\u03c1\u03b9\u03b1<\/b> \u03ae \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bb\u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 (42,1%) \u03ba\u03b1\u03b9 \u03c4\u03b1 <b>\u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2<\/b>, \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b2\u03b9\u03c4\u03b1\u03bc\u03af\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03c9\u03c4\u03b5\u03ca\u03bd\u03b9\u03ba\u03ac \u03c1\u03bf\u03c6\u03ae\u03bc\u03b1\u03c4\u03b1 (38,5%). \u039f \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc \u03c0\u03bf\u03b9\u03ba\u03af\u03bb\u03bb\u03b5\u03b9, \u03bc\u03b5 \u03c4\u03bf 11,3% \u03bd\u03b1 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ac \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 100\u20ac, \u03c4\u03bf 26% \u03bc\u03b5\u03c4\u03b1\u03be\u03cd 101\u20ac \u03ba\u03b1\u03b9 200\u20ac, \u03c4\u03bf 22% \u03bc\u03b5\u03c4\u03b1\u03be\u03cd 201\u20ac \u03ba\u03b1\u03b9 300\u20ac \u03ba\u03b1\u03b9 \u03c4\u03bf 16,9% \u03bc\u03b5\u03c4\u03b1\u03be\u03cd 301\u20ac \u03ba\u03b1\u03b9 500\u20ac.<\/p>\n<p><b>\u03a0\u03bb\u03b7\u03b8\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac<\/b><\/p>\n<p>\u03a9\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd <b>\u03c0\u03bb\u03b7\u03b8\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc<\/b>, \u03bf\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 <b>\u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2<\/b> \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (65%) \u03c0\u03c1\u03b9\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, <b>\u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2<\/b> (37,2%) \u03ba\u03b1\u03b9 <b>\u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2<\/b> (36,4%). \u0391\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03c4\u03bf 79,8% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03b5\u03be\u03ad\u03c6\u03c1\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 Buy Now, Pay Later (BNPL), \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd. \u0397 Klarna, \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 3 \u03ac\u03c4\u03bf\u03ba\u03b5\u03c2 \u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03bf\u03c5\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1, \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03c9\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p><b>\u03a4\u03bf \u03c0\u03bf\u03b4\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03c0\u03ac\u03c3\u03ba\u03b5\u03c4: \u03c4\u03b1 \u03b1\u03b3\u03b1\u03c0\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b8\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1<\/b><\/p>\n<p>\u03a4\u03bf \u03c0\u03bf\u03b4\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03c0\u03ac\u03c3\u03ba\u03b5\u03c4 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c4\u03b1 <b>\u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae \u03b1\u03b8\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1<\/b> \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03bc\u03b5 \u03c4\u03bf 62,9% \u03ba\u03b1\u03b9 \u03c4\u03bf 62,4% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac. \u03a4\u03bf \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 <b>\u03c3\u03c7\u03ad\u03b4\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2.<\/b> \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c4\u03bf 23,6% \u03c3\u03ba\u03bf\u03c0\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 live \u03ad\u03bd\u03b1\u03bd \u03b1\u03b3\u03ce\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae\u03c2 Super League, \u03b5\u03bd\u03ce \u03c4\u03bf 14,5% \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 live \u03ad\u03bd\u03b1\u03bd \u03b1\u03b3\u03ce\u03bd\u03b1 \u03c4\u03b7\u03c2 Euroleague. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03bf\u03cd \u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03ae \u03c3\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03bc\u03b5 \u03c4\u03bf 57,2% \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u039f\u03bb\u03c5\u03bc\u03c0\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u0391\u03b3\u03ce\u03bd\u03b5\u03c2 2024, \u03c4\u03bf 49% \u03c4\u03bf Euro 2024, \u03c4\u03bf 46,4% \u03c4\u03bf UEFA Champions League, \u03c4\u03bf 41,7% \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae Super League \u03ba\u03b1\u03b9 \u03c4\u03bf 40,4% \u03c4\u03b7\u03bd Euroleague.<\/p>\n<p><b>\u039f \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03b9\u03b4\u03ce\u03bd<\/b><\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03c4\u03bf report \u03c4\u03b7\u03c2 Klarna \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03b9\u03b4\u03ce\u03bd. \u039f\u03b9 \u03bb\u03ac\u03c4\u03c1\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c3\u03c0\u03bf\u03c1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03ac\u03c0\u03bf\u03c8\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7, \u03bc\u03b5 \u03c3\u03c7\u03ad\u03b4\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ce\u03bd (78,3%), \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 (31,1%), \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (35,4%) \u03ba\u03b1\u03b9 \u03b5\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03ae \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (34,6%).<\/p>\n<p>\u039f <b>\u0397\u03bb\u03af\u03b1\u03c2 \u03a0\u03af\u03c4\u03c3\u03b1\u03b2\u03bf\u03c2, \u0395\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03b7\u03c2 Klarna \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, <\/b>\u03c3\u03c7\u03bf\u03bb\u03af\u03b1\u03c3\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1: <i>\u00ab\u0397 Klarna \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03c3\u03bc\u03b5\u03c5\u03c4\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03b2\u03bf\u03b7\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u039c\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ce\u03bd, \u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\u03c2\u00bb.<\/i><\/p>\n<p><i>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 Klarna \u03b4\u03b9\u03b5\u03be\u03ae\u03c7\u03b8\u03b7 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b5\u03c1\u03b5\u03c5\u03bd\u03ce\u03bd Dynata \u03c3\u03b5 10 \u03c7\u03ce\u03c1\u03b5\u03c2 (\u0393\u03b1\u03bb\u03bb\u03af\u03b1, \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1, \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u0399\u03c4\u03b1\u03bb\u03af\u03b1, \u03a0\u03bf\u03bb\u03c9\u03bd\u03af\u03b1, \u03a0\u03bf\u03c1\u03c4\u03bf\u03b3\u03b1\u03bb\u03af\u03b1, \u0399\u03c3\u03c0\u03b1\u03bd\u03af\u03b1, \u03a3\u03bf\u03c5\u03b7\u03b4\u03af\u03b1, \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf \u03ba\u03b1\u03b9 \u0397\u03a0\u0391). \u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c4\u03bf\u03bd \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf \u03c4\u03bf\u03c5 2024 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd 1.000 \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c7\u03ce\u03c1\u03b1. \u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac, \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b1\u03bd 11.231 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2. \u03a4\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b8\u03bd\u03b9\u03ba\u03ac \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b5\u03c1\u03b5\u03c5\u03bd\u03ce\u03bd Dynata.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":186795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30029],"class_list":["post-186794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-klarna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klarna: \u03a4\u03b1 Sports Trends \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 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