{"id":18646,"date":"2009-10-26T14:05:28","date_gmt":"2009-10-26T11:05:28","guid":{"rendered":"http:\/\/www.techpress.gr\/?p=18646"},"modified":"2017-01-13T11:38:27","modified_gmt":"2017-01-13T08:38:27","slug":"%cf%80%ce%b1%ce%bd%ce%b5%cf%85%cf%81%cf%89%cf%80%ce%b1%cf%8a%ce%ba%ce%ae-%ce%ad%cf%81%ce%b5%cf%85%ce%bd%ce%b1-online-%cf%83%cf%84%ce%ac%cf%83%ce%b5%cf%89%ce%bd-%ce%ba%ce%b1%ce%b9-%cf%83%cf%85%ce%bd","status":"publish","type":"post","link":"https:\/\/www.techpress.gr\/index.php\/archives\/18646","title":{"rendered":"\u03a0\u03b1\u03bd\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 online \u03c3\u03c5\u03bd\u03b7\u03b8\u03b5\u03b9\u03ce\u03bd"},"content":{"rendered":"<p><strong><\/p>\n<blockquote><p>\u03a4\u03bf Interactive Advertising Bureau Hellas \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 MC DC (Marketers&amp;Consumers, Digital&amp;Connected) \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03be\u03ae\u03b3\u03b1\u03b3\u03b5 \u03b7 InSites Consulting \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 IAB Europe \u03ba\u03b1\u03b9 16 \u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd IAB\u2019s.<\/p><\/blockquote>\n<p><\/strong><\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.techpress.gr\/wp-content\/uploads\/2009\/10\/mcdc-150x114.jpg\" data-orig-src=\"http:\/\/www.techpress.gr\/wp-content\/uploads\/2009\/10\/mcdc-150x114.jpg\" alt=\"mcdc\" width=\"150\" height=\"114\" class=\"lazyload alignleft size-thumbnail wp-image-18647\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%27114%27%20viewBox%3D%270%200%20150%20114%27%3E%3Crect%20width%3D%27150%27%20height%3D%27114%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.techpress.gr\/wp-content\/uploads\/2009\/10\/mcdc-150x114.jpg 150w, https:\/\/www.techpress.gr\/wp-content\/uploads\/2009\/10\/mcdc-300x228.jpg 300w, https:\/\/www.techpress.gr\/wp-content\/uploads\/2009\/10\/mcdc.jpg 308w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 150px) 100vw, 150px\" \/>H \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 MC DC \u03b4\u03b9\u03b5\u03be\u03ae\u03c7\u03b8\u03b7 \u03bc\u03b5 online \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 2.000 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ac\u03bd\u03b1 \u03c7\u03ce\u03c1\u03b1, \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c3\u03ba\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c4\u03c9\u03bd \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03af\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc 17 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd:<br \/>\n&#8211; T\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03af\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf, \u03c0\u03cc\u03c3\u03bf \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 online, \u03c0\u03cc\u03c3\u03bf \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03cc\u03c1\u03c9\u03bd websites, \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 web banking<br \/>\n&#8211; T\u03b7 \u03c3\u03c4\u03ac\u03c3\u03b7 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 social networking \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 online \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<br \/>\n&#8211; T\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03ad\u03c3\u03bf\u03c5, \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c1\u03cc\u03bb\u03bf \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 marketing<br \/>\n&#8211; \u03a4\u03b7 \u03c3\u03c4\u03ac\u03c3\u03b7 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd online \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5 media fragmentation \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd<br \/>\n&#8211; \u03a4\u03bf \u03b1\u03bd\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u2018\u03ba\u03b9\u03bd\u03b7\u03c4\u03cc\u2019 Internet<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<p>\u03a4\u03b7\u03bd \u03a0\u03ad\u03bc\u03c0\u03c4\u03b7, 5 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5, \u03c4\u03bf \u0399\u0391\u0392 Hellas \u03b8\u03b1 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba. Tim Duhamel, CEO \u03c4\u03b7\u03c2 InSites Consulting \u03c3\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b5\u03c3\u03c0\u03b5\u03c1\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5, \u03cc\u03c0\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 MC DC, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03c3\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae report \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bd\u03ac\u03ba\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 6 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5.<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,180,1],"tags":[3487,3486],"class_list":["post-18646","post","type-post","status-publish","format-standard","hentry","category-internet","category-energy","category-news","tag-iab","tag-mc-dc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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