{"id":102285,"date":"2016-12-01T12:44:06","date_gmt":"2016-12-01T09:44:06","guid":{"rendered":"http:\/\/www.techpress.gr\/?p=102285"},"modified":"2017-01-12T16:07:36","modified_gmt":"2017-01-12T13:07:36","slug":"%ce%bf-gr-ec-a-%ce%bb%ce%b1%ce%bd%cf%83%ce%ac%cf%81%ce%b5%ce%b9-%cf%84%ce%bf-%cf%83%ce%ae%ce%bc%ce%b1-%ce%b1%ce%be%ce%b9%ce%bf%cf%80%ce%b9%cf%83%cf%84%ce%af%ce%b1%cf%82-%cf%84%ce%bf%cf%85-%ce%b5","status":"publish","type":"post","link":"https:\/\/www.techpress.gr\/index.php\/archives\/102285","title":{"rendered":"\u039f GR.EC.A. \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b5\u03b9 \u03c4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd eCommerce"},"content":{"rendered":"

\u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b1\u03c0\u03cc \u03b4\u03c5\u03cc\u03bc\u03b9\u03c3\u03b7 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 & \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2, \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bb\u03bf\u03c4\u03b9\u03ba\u03ae\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03c4\u03bf\u00a0\u03a3\u03ae\u03bc\u03b1 \u0391\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u0395\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf\u00a0\u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03b5 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7. <\/strong><\/p><\/blockquote>\n

\u039f\u00a0\u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u0395\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5<\/strong>\u00a0– \u0395.\u03a3.\u0397.\u0395. (Greek Ecommerce Association –\u00a0GR.EC.A.<\/a>,\u00a0<\/strong>www.greekecommerce.gr<\/a>), \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 \u0395\u03c1\u03b3\u03b1\u03c3\u03c4\u03b7\u03c1\u03af\u03bf\u03c5 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af\u03bd \u03ba\u03b1\u03b9 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u0395\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 –\u00a0ELTRUN<\/strong><\/a>, \u03c4\u03bf\u03c5\u00a0\u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u0391\u03b8\u03b7\u03bd\u03ce\u03bd\u00a0<\/strong>(\u039f.\u03a0.\u0391.), \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b5 \u03c3\u03c4\u03b9\u03c2 30 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 2016 \u03c4\u03bf\u00a0GRECA Trustmark<\/a>\u00a0<\/strong>(www.trustmark.gr<\/a>) \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 eCommerce, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03b2\u03b1\u03b8\u03bc\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p>\n

\u039f \u03a0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u0394.\u03a3. \u03c4\u03bf\u03c5 GR.EC.A., \u03ba.\u00a0\u03a6\u03ce\u03c4\u03b7\u03c2 \u0391\u03bd\u03c4\u03c9\u03bd\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2<\/strong>\u00a0\u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b9 “\u03c4<\/em>o GRECA Trustmark \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03c4\u03c4\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc. \u0391\u03c6\u03b5\u03bd\u03cc\u03c2\u00a0\u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1\u00a0<\/strong>\u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u039a\u03ce\u03b4\u03b9\u03ba\u03b1 \u0394\u03b5\u03bf\u03bd\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u0395\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b8\u03b5\u03c3\u03c0\u03b9\u03c3\u03c4\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd GR.EC.A., \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03c5\u03bb\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03b1\u03c0\u03cc \u03c0\u03b1\u03c1\u03ac\u03bd\u03bf\u03bc\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 (\u03c0\u03ac\u03c4\u03b1\u03be\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c6\u03bf\u03c1\u03bf\u03b4\u03b9\u03b1\u03c6\u03c5\u03b3\u03ae\u03c2, \u03b1\u03bd\u03cd\u03c0\u03b1\u03c1\u03ba\u03c4\u03b1 eshops, \u03ba\u03c4\u03bb.). \u0391\u03c6\u03b5\u03c4\u03ad\u03c1\u03bf\u03c5\u00a0\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b4\u03b9\u03b1\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7<\/strong>\u00a0\u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9\u00a0\u03c4\u03bf\u00a0\u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5\u00a0\u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03bc\u03ad\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b9\u00a0\u03c3\u03c5\u03bc\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c3\u03c4\u03b7 \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1<\/strong>, \u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u00a0\u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd<\/strong>. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b1\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03cd\u03bd\u03b8\u03b7\u03bc\u03b1 \u03c4\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7 ‘<\/em>\u0394\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03ae\u03bc\u03b1 \u03c3\u03c4\u03b7\u03bd e\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7’<\/em>.<\/strong>\u201d<\/p>\n

\u03a4\u03bf GRECA TRUSTMARK\u00a0\u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd ECommerce Europe, \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b2\u03ae\u03bc\u03b1 \u03b5\u03be\u03c9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9\u03b1\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2\u00a0\u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c5\u03bd\u03bf\u03c1\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03b4\u03c1\u03cc\u03bc\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac eShops<\/strong>\u00a0(\u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae 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\u0397\u00a0\u0394\u03c1. \u039a\u03b1\u03c4\u03b5\u03c1\u03af\u03bd\u03b1 \u03a6\u03c1\u03b1\u03ca\u03b4\u03ac\u03ba\u03b7<\/strong>, \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u0394.\u03a3. \u03c4\u03bf\u03c5 GR.EC.A. \u03ba\u03b1\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03b5\u03c1\u03b5\u03c5\u03bd\u03ae\u03c4\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5 ELTRUN \u03ad\u03ba\u03b1\u03bd\u03b5 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1\u00a0\u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7<\/strong>\u00a0\u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 GRECA Trustmark \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c0\u03c9\u03c2 “\u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03cd\u03bc\u03b7\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd GR.EC.A. \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd Ecommerce Europe \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b1\u03bc\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u00a0<\/em>120 \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2<\/em><\/strong>, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03c0\u03bb\u03ae\u03b8\u03bf\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b1\u03c1\u03bc\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c0\u03c1\u03bf\u03c3\u03c4\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd\u00a0<\/em>40 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1<\/em><\/strong>, \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03c4\u03bf \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 ECommerce Europe”.<\/em><\/p>\n

\u0397 \u03ba\u03c5\u03c1\u03af\u03b1\u00a0\u039a\u03bf\u03c1\u03af\u03bd\u03b1 \u03a0\u03b1\u03bb\u03b1\u03bc\u03af\u03b4\u03b7<\/strong>, Head of eCommerce \u03c4\u03b7\u03c2\u00a0MediaMarkt.gr,<\/strong>\u00a0\u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 -\u03b1\u03c1\u03c7\u03b9\u03ba\u03ac-\u00a0\u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03c4\u03bf \u03c0\u03b9\u03bb\u03bf\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2,\u00a0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7\u03bd\u00a0\u03ad\u03bc\u03c0\u03c1\u03b1\u03ba\u03c4\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03af\u03c3\u03c4\u03b7<\/strong>\u00a0\u03c4\u03cc\u03c3\u03bf \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 project \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03a3\u03ae\u03bc\u03b1 \u0391\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5.<\/p>\n

\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b7 \u03ba\u03c5\u03c1\u03af\u03b1\u00a0Marlene Ten Ham<\/strong>, \u0393\u03b5\u03bd\u03b9\u03ba\u03ae \u0393\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03ad\u03b1\u03c2 \u03c4\u03bf\u03c5\u00a0Ecommerce Europe\u00a0<\/strong>(https:\/\/www.ecommerce-europe.eu<\/a>) \u03c7\u03b1\u03b9\u03c1\u03ad\u03c4\u03b7\u03c3\u03b5 -\u03bc\u03ad\u03c3\u03c9 \u03bc\u03b5\u03c4\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2- \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03c4\u03bf\u03c5 GRECA Trustmark. \u0388\u03b4\u03c9\u03c3\u03b5 \u03c4\u03b1 \u03c3\u03c5\u03b3\u03c7\u03b1\u03c1\u03b7\u03c4\u03ae\u03c1\u03b9\u03ac \u03c4\u03b7\u03c2, \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c9\u03c2 \u03c4\u03bf \u03a3\u03ae\u03bc\u03b1 \u0391\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 GR.EC.A.\u00a0\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u0388\u03bd\u03c9\u03c3\u03b7<\/strong>, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u00a0\u03b8\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 case study\u00a0<\/strong>\u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2.<\/p>\n

\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03a3\u03ae\u03bc\u03b1 \u0391\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd eCommerce, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7:\u00a0www.trustmark.gr<\/a><\/strong><\/p>\n

\"unnamed\"<\/p>\n

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\u03a4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b5 \u03bf GR.EC.A., \u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03c9\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ae\u03c4\u03b1\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c6\u03ad\u03c4\u03bf\u03c2, \u03b5\u03bd\u03ce \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c5\u03c0\u03ae\u03c1\u03be\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2. \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b7\u03ba\u03b5\u00a0\u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac 49,7%<\/strong>\u00a0\u03c4\u03b7\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9\u00a0\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac 34% \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03b1\u03ba\u03ac \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1<\/strong>.<\/p>\n

\u039f \u03ba. \u03a0\u03b1\u03c0\u03b1\u03b4\u03b5\u03c1\u03ac\u03ba\u03b7\u03c2\u00a0\u03c7\u03b1\u03b9\u03c1\u03ad\u03c4\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03be\u03ad\u03c6\u03c1\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/p>\n

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\u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03c4\u03ae\u03c3\u03b9\u03b1\u03c2 \u0388\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u0395\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf 2016\u00a0\u03b8\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03a4\u03c1\u03af\u03c4\u03b7\u00a06\u00a0\u0394\u03b5\u03ba\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u00a012th eBusiness Forum<\/strong>\u00a0<\/a>\u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03af\u03b1\u03c2 \u0394\u03b9\u03bf\u03b9\u03ba\u03ae\u03c3\u03b5\u03c9\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd (\u0395\u0395\u0394\u0395<\/strong>)\u00a0\u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 ELTRUN\u00a0\u03c0\u03bf\u03c5 \u03c4\u03b5\u03bb\u03b5\u03af \u03c5\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b9\u03b3\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 GR.EC.A.<\/p>\n

\u0393\u03b9\u03b1\u00a0\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2<\/strong>\u00a0\u03c3\u03c4\u03b7\u03bd \u0395\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u0395\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03ad\u03c3\u03c9\u00a0email:\u00a0info@greekecommerce.gr<\/a>.<\/p>\n

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